Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: Understand your customers’ values and priorities so you can better understand why they would want to buy your products; Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards; Identify which decision stages are needed for your product to be adopted; Use the information from steps

Today we’ll start a new series topic on Word of Mouth and how it can make or break your business in the blink of an eye. In this first lesson we will provide a clear definition of word of mouth and what it means for your business. Word of Mouth is easily the most powerful form of marketing and is absolutely free. People discuss ads they see, experiences they have, and the products they purchase. If you treat people well and spread the word about your new products and/or services in a positive way, you will attract the right type