Put it to Work!

In the last post we explained how to conduct Word of Mouth (WOM) research and then put that research into action. Today we’re going to provide you with some proven ways to use WOM when building and executing your campaign. The list below are some proven ways to use WOM that have been offered by […]

Search and Implement

People tend to only remember the extraordinary. You need to ensure your ideas and marketing reflect the extraordinary. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. Rather, your product or service must be high quality and easily […]

Decoding Word of Mouth Messages

Today’s lesson will focus on how Word of Mouth (WOM) messages are delivered and what you can do to influence those messages. There are essentially 3 methods of WOM: Expert to Expert Expert to Peer Peer to Peer When experts are discussing your products and/or services you will most likely receive a noticeable increase in […]

Word of Mouth Meets Customers Head On

Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process: Give the product a chance and transition from a “no” to a “maybe”; Check out the options and investigate different products available; Observe the product to check for […]

Harnessing the Power of Word of Mouth Marketing

Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: Understand your customers’ values and […]

Word of Mouth Tactics – Part 3

Last time we covered the second series of word of mouth tactics which will help you develop a system to shorten the purchasing decision time of your customers to exponentially increase your profits. Today we’re going to discuss the nine levels of word of mouth that measure the narrative circulating around your company, products and/or […]

Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and explored how to make your customers’ purchasing experience a short, easy one. We are going to continue along that thread a bit today as we discuss the power of word of mouth and how to shape it to your advantage. The reality […]

Word of Mouth Marketing – Part 1

Today we’ll start a new series topic on Word of Mouth and how it can make or break your business in the blink of an eye. In this first lesson we will provide a clear definition of word of mouth and what it means for your business. Word of Mouth is easily the most powerful […]

How to Multiply on Maximizing Your Resources – Part 2

Last time we outlined how to start multiplying on the resources you worked on maximizing. We covered the following areas: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Today we are going to look at the next three: Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Olympic-Sized Sales Staff […]

Put Them in a Trance

Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; […]