Put Them in a Trance

Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; […]

Learn from the Big Dogs!

Today we’ll explore how the kings of industry wine, dine and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This is much more effective than standard company branding advertisements. The same principles that go into developing a high impact (and often, high […]

PR Equals Free Publicity

Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses […]

How well do you know your vendors?

Relationship building is one of the most fundamental ways to develop your business. By building relationships with your vendors and those around you, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are […]

Telemarketing is NOT Your Enemy

Today the focus will be on direct mail marketing, and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it that allows customers to feel like they are getting personal attention and keep them from blocking your number! The success […]

Make It Pop!

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Advertising is sales in print. So you need to consider how to showcase the unique benefits yourproducts/services offer in […]

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it; shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion. Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Self-promotion is a requirement in their line of work. But, […]