Prepare for Lift Off!
Last time I gave you a list of tips and tricks you can use to make your Word of Mouth (WOM) program work for you. Hopefully you’ve had some time to reflect and identified the ones that best fit your company, products, services and target customers, so you can put them to work. We will […]
Put it to Work!
In the last post we explained how to conduct Word of Mouth (WOM) research and then put that research into action. Today we’re going to provide you with some proven ways to use WOM when building and executing your campaign. The list below are some proven ways to use WOM that have been offered by […]
Word of Mouth Meets Customers Head On
Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process: Give the product a chance and transition from a “no” to a “maybe”; Check out the options and investigate different products available; Observe the product to check for […]
Word of Mouth Tactics – Part 3
Last time we covered the second series of word of mouth tactics which will help you develop a system to shorten the purchasing decision time of your customers to exponentially increase your profits. Today we’re going to discuss the nine levels of word of mouth that measure the narrative circulating around your company, products and/or […]
How to Multiply on Maximizing Your Resources – Part 4
The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize. In review, we have covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Go Big Online Bartering with the Best Giving Away the […]
How to Multiply on Maximizing Your Resources – Part 3
The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize. Just to review, here is what we have covered so far: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Today we are going […]
How to Multiply on Maximizing Your Resources – Part 1
The next series of posts will cover how to take maximizing resources and multiply them for even greater results. In this first of our four part series we’ll cover: Call in the Troops; Bring ‘Em Out of the Woodwork; Black Sheep Clients. Call in the Troops Finding and securing new clients can be exhausting and […]
Maximize Your Resources – Part 3
In the last post we outlined three more ways you can work on maximizing your current resources. They included: Revealing the soul of your business Breaking even to breaking the bank Standing up and standing out Today we’ll highlight the final three areas you can work on to maximize your current resources. They are: Presenting […]
Maximize Your Resources – Part 2
Last time we highlighted the first three areas to work through in maximizing your current resources. They were: Recognizing the obvious Unconventional breakthroughs Facing the facts Today we’ll cover the next three, which are: Revealing the soul of your business From breaking even to breaking the bank Standing up and standing out Revealing the Soul […]
Maximize Your Resources – Part 1
Over the next few posts we’re going to discuss how to take a hard look at your current resources and get the most out of them. This can help your capital go further and increase your profit margin. Today we’ll cover three different ways to maximize what you already have. These include: Recognizing the obvious […]