Mortar Makes It Happen

Today we are going to examine the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: Innovation Quantification Orchestration If done well these three areas will help you build a solid foundation for your business. Let’s […]

Expand the Life of Your Business

Today we will explore the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity We’ll look at what each of these cycles mean and how each […]

Build the Right Team

Today I’d like to focus on the different types of support staff you will require and what makes them so integral. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur All of these roles must be played simultaneously by different […]

Are You Aiding-and-Abetting E-Myths?

Today we are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: Desire; Some capital; […]

Put Them in a Trance

Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; […]

Learn from the Big Dogs!

Today we’ll explore how the kings of industry wine, dine and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This is much more effective than standard company branding advertisements. The same principles that go into developing a high impact (and often, high […]

Educate Your Customers

You may be thinking, “Educate them about what?” Well, consider this; many businesses focus solely on attracting new customers, but you also NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to have great sales potential…they’ve already bought from you! If you take the […]